Endoca’s commitment to social responsibility is such that it even has its own non-profit, The Endoca Foundation. This organization takes in the company’s Endoca Institute of Cannabis, Natural Medicine and Sustainability, which acts as a hub for education and research into medical cannabis; it also spearheads a hardship fund designated for those who wish to investigate the potential benefits of CBD oil products for themselves but lack the funds to do so. By purchasing Endoca products, then, as the producer claims on its website, “customers are not only helping to heal others but also the world.” Moreover, those customers can choose from Endoca’s array of skin care products and drops and even its variety of CBD oil chewing gum – all including oil from hemp plants cultivated using the company’s individual seed bank.
Oils are hot in the beauty world. As a beauty editor, I’ve slathered everything short of butter onto my face: argan, coconut, rosehip, sandalwood, chia, neroli, calendula, mandarin, macadamia, rice bran, seabuckthorn, patchouli, grapefruit seed, sesame seed, soybean, sweet almond, pomegranate seed, lemon myrtle, sunflower seed—even extra virgin olive oil from my pantry when I was desperate. I’ve washed my face with oil-based cleansers, and dabbed expensive mixtures being sold as “face oils” onto my skin in hopes of achieving that Instagram-ready glow. Contrary to popular belief, the right oil is actually good for your face and won’t clog your pores. Your skin needs a reasonable amount of oil to do its business; as a matter of fact, if you scrub away all your natural face oil (as I was prone to do with rubbing alcohol as a frustrated and misguided pizza-faced teen), you may actually be prone to more breakouts as your skin tries to make up for the imbalance. As cannabis meets up with the mainstream beauty world, cannabidiol (CBD) oil may be the next big thing.
At the moment, using CBD oil in massage therapy is trendy. The compound, called cannabidiol and shortened to CBD, is an active ingredient found within the cannabis plant. Studies show that CBD may provide a range of therapeutic benefits, from wide ranging pain relief and anxiety relief to treating acne and alleviating cancer treatment side effects. It would be an understatement to say the true benefits of this wide-reaching oil are yet to be fully established.
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Right? It’s still hiding behind the curtains but it’s becoming more mainstream each and every single day. And yes, one of the upsides is being able to make a profit from it. It’s easy when you know what you’re doing, but as a beginner, I can understand how difficult it might sound. It’s when you get into the eCommerce side of things that it can be a bit more stressful at the beginning, but overtime it works well.